Swarovski Launches The New York Apple

Swarovski, synonymous with brilliance and glamour, today launches a new iconic New York Apple crystal decoration. The covetable object, exquisitely crafted in clear crystal and light siam (a classic red hue), combines Swarovski’s timeless design with New York’s enduring symbol, resulting in a perfect piece with which to remember an unforgettable city. 

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Whether as a treasured keepsake for oneself or as a gift to bring a piece of the big city back home, the stunning crystal piece– available in New York City and select stores nationwide starting October 25 in two sizes, small and large – is the ultimate memento for the savvy and sophisticated traveler. The Swarovski New York Apple is an object of high brilliance, showcasing Swarovski’s exquisite craftsmanship in cut crystal and expert faceting. Each one features 170 organic shaped facets for contemporary yet classic appeal, finished with polished metal tags in the shape of an apple with the letters NY punched through. 


“Just as the Eiffel Tower is identified with Paris, so is the apple synonymous with New York. We are so excited to capture the energy and elegance of this spectacular city in the New York Apple. We hope it serves to bring home special memories for tourists and residents alike,” said Jean-Jacques Sebbag, SVP Sales & Operations Consumer Goods Business, Swarovski Americas. 

The New York Apple is now available in select stores nationwide starting October 25, 2016. The retail price is $69 for the small and $99 for the large. Available online at www.swarovski.com.

About Swarovski: Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Now celebrating its 121st anniversary and run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,680 stores in around 170 countries, more than 26,000 employees, and revenue of about 2.6 billion euros in 2015.Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2015, the Group generated revenue of about 3.37 billion euros and employed more than 30,000 people. The Swarovski Foundation was set up in 2012 to honor the philanthropic spirit of founder Daniel Swarovski. Its mission is to support creativity and culture, promote wellbeing, and conserve natural resources. www.swarovskigroup.com


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