In honor of our Men’s issue we spoke with entrepreneur Amber Ridinger-McLaughlin, to learn about her newest project- a men’s skin care range, Lumiere de Vie Hommes.
What inspired you to develop a men’s line, did you feel there was something missing from the men’s market?
Men’s skin care is now the fastest growing sector in the beauty industry, yet there are very few brands catering to this trend with affordable yet effective products. My husband, Duane, was struggling to find products that catered to his skin care needs while delivering beneficial results including caring for his beard. I discovered a huge gap in the market for a bespoke product line tailored to the modern man’s skin care requirements with proven results.
What differentiates Lumiere de Vie Hommes from other men’s skincare?
This collection is so special to us because it’s really the first brand to break down the stigma around men’s skin care and create a line that men can connect with. Men’s skin is naturally thicker, so drying supermarket products and dehydrating soap just don’t deliver desirable results. The first collection is made up of a trio of must-have skin essentials that combine the finest ingredients for flawless, hydrated and rejuvenated skin. Carefully selected elements like lavender oil and cucumber combine effortlessly for the ultimate gentle yet powerful skin care regimen suitable for all skin types and all skin tones.
What is a must have product from the line every man should have?
Our trinity of skin care superheroes create magic when used together twice daily as part of a skin care routine, but if I had to pick just one, it would be the Lumière de Vie® Hommes Cleansing Gel. The gel has a masculine, fresh scent overflowing with cucumber which also acts as a barrier to protect the skin when you shave, preventing irritation and ingrown hairs. In fact, the gel is so soothing it can be used as your shaving gel, too.
What do you envision for the future of Lumiere de Vie Hommes?
I am looking forward to expanding the brand into a complete line of men’s skin care and grooming products. I’m already busy working on the next innovative products, which I’m really excited to share with you all soon.
Follow @lumieredeviehommes to be the first to hear about their new product launches, and for men’s skin care tips.
LUMIÈRE DE VIE® HOMMES CLEANSING GEL, $24.50- LumieredevieHOMMES.com
LUMIÈRE DE VIE® HOMMES HYDRATING ALOE CREAM, $24.50- lumieredevieHOMMES.com
LUMIÈRE DE VIE® HOMMES CONDITIONING BEARD ELIXIR, 27.95- LumieredevieHOMMES.com
By Jazmin Gonzalez