L’Oréal’s Skincare Brand La Roche-Posay Launches First Ever Wearable UV Measuring Device

 

Recommended by 25,000 dermatologists worldwide, La Roche-Posay, part of the L’Oréal group, is a worldwide expert in UV protection and works closely with dermatologists to develop safe and effective skincare products for patients worldwide. Their latest venture is My Skin Track, the first battery-free wearable electronic that measures UV exposure.

La Roche-Posay, My Skin Track, allows users to make more informed choices when it comes to their skin by measuring both UVA and UVB rays, providing instant status updates while storing up to three months of data. The precise sensor measures individuals UV levels and their new companion app tracks your exposure to pollution, pollen and humidity. My Skin Track is available now on Apple.com and in select U.S Apple stores.

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La Roche-Posay is continuing a decades-long commitment to skin and sun-safety research, and raising public awareness regarding harmful sun exposure, and this battery-free sensor is activated by the sun and powered by the user’s smartphone using near-field communication. 

My Skin Track UV relays stored data to its accompanying app through an easy single-touch function, users simply tap My Skin Track UV against their smartphone to update their app. In addition to extensive UV data, the app insights into humidity, pollen, and pollution levels. Designed in collaboration with visionary designer Yves Behar, the discreet wearable sensor is 12mm wide and 6mm high, waterproof, and has a stable wire clip that can conveniently attach to your clothing or accessories.

This new device marks the first time My Skin Track UV, which was developed by L’Oréal’s Technology Incubator will be available to customers in the U.S. 

Global Vice President and Head of L’Oréal’s Technology Incubator, Guive Balooch, said: “Our research has long indicated the need for better consumer understanding of personal UV exposure. We created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it. We hope the launch of this problem-solving technology makes it easier for people to make smart, sun-safe choices.”

Anthelios, La Roche-Posay’s line of unique sunscreens has, today, won over 60 beauty industy awards and in 2016, La Roche-Posay and L’Oréal launched the first-ever stretchable skin sensor to monitor UV exposure, My UV Patch. 

“La Roche-Posay believes that better looking skin starts with healthy habits. That’s why we are committed to bringing scientific progress directly to consumers, so that they can make well-informed decisions that will help them take exceptional care of their skin,” said Laetitia Toupet, Global General Manager of La Roche-Posay. “The research that went into the development of this technology indicated that wearables have the power to inspire true behavioral change by helping people measure and understand their exposure to various environmental aggressors and take action.”

My Skin Track UV is now available at apple.com and select Apple stores in the U.S. for $59.95. For more information on My Skin Track UV, you can visit their website: www.laroche-posay.us.

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