Are you looking for a unique and individualized sweater to stand out of the masses? Le Lion might be your brand! The brand celebrates a revival of heritage living – taking notes from traditions while applying them with a modern hand. Martha Fish and Laura Gelfand who founded Le Lion in 2017, aim to create pieces that empower women, celebrate individuality, and emphasize personal style over trends. The brand was born out of a passion for bygone variety of personalization and aims to provide a counterpoint to “fast fashion”, offering products that are special, everlasting and individual.
To Le Lion personalization means the ultimate luxury and therefore the brand provides customers with the opportunity to customize their style. Le Lion offers luxurious and personalized knits embellished with celestial heraldry, monograms, zodiac signs, pets, and more. The knits are rooted in timeless techniques and perennial purpose and make old-school embroidery cool again. Martha’s and Laura’s enterprise cultivated an “It Girl” following with celeb clients like Reese Witherspoon, Gwyneth Paltrow, and Kelly Rutherford. Create your very own version for yourself by selecting the color, embellishment, and silhouette that best represent your individual flair. Due to a thoughtful combination of machine and hand embroidery, no two sweaters are exactly alike – so you’re gonna stand out of the masses!
By Alissa Zarrabi