Dutch supermodel–turned–entrepreneur Frederique van der Wal introduced her lifestyle e-commerce and content brand centered around all things flowers to an audience of taste makers and influencers at an exclusive launch event in Manhattan. 

Notable guests in attendance: Griffin Dunne, actor; Julianna Margulies, actor; Amy Sacco, entrepreneur; Stuart Parr, producer; Alison Sarofim, producer; Iman, model; Bill Koenigsberg, president, CEO and founder, Horizon Media; Andre Balazs, celebrity hotelier; Carlos Mota, interior stylist and Nicole Miller, fashion designer.

Photography: Robert Hicks

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