Pildora is the world’s first global events and production startup dedicated entirely to sustainability, and as the sustainable fashion industry continues to grow we got to know the woman behind the brand, CEO and founder Christina Almeida.
Pildora inspires designers and fashion-lovers to live more eco-friendly lifestyles and here at BELLA we found out where it all began and changes we can all make to be more sustainable.
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Where did the ideas for Pildora start?
After working in event coordinating and studying visual communication at FIDM in downtown LA, I decided to complete my Masters at Parsons in New York. This program exposed me heavily to the idea of the new economy, the triple bottom line and sustainable development. I fell in love with the idea of sustainability, but not with how it was being represented. My mission quickly became to change the stigma around sustainability with Pildora and create a new language through art, music, fashion and dance.
How did you come up with the name, Pildora?
Pildora was my nickname from my grandfather and I named my company after this nickname to honor him and keep his spirited energy with me, always. Pildora may mean small but with each person or brand that is positively influenced by Pildora, I know we can start to create a big impact in how we move forward in sustaining our planet.
What is next for you at Pildora?
We hope to build a sustainable community and network within the fashion industry that leaks into other areas of lifestyle. Our goal through this network is to promote and sell items from sustainable partners, designers and brands and also highlight the person behind the work.
Are there any other organizations out there, that have the same eco-friendly ideas that you looked to for inspiration?
There are no companies that are doing what I have set out to do with Pildora. But there are a few wonderful brands, bloggers, and online stores that are seeking to promote sustainable brands, people like Ethica and Maison de Mode.
You use eco-friendly products at your events. Can you give us some examples of the things you used?
At our FashionAbility event in Miami we partnered with an event décor company called Event Luxe. Through them we used a fully refurbished and recyclable step and repeat. Event Luxe also provided us with succulents and orchids, which were offered to event attendees and staff to take home on their way out. As another parting gift, we offered guests sustainable underwear from Miami brand Touche Muah. Most importantly, however, is that we used no plastic (straws or single use) and took all of the waste produced at the event to a local composting site in Miami.
We have heard the terms green/novel ingredients being used in fashion and beauty. Can you tell us a little about this?
Green ingredients mean that the clothes are more eco-friendly, either through materials, use of natural dyes, or organic fabrics for example. But for make-up, novel ingredients mean natural products, or new ways of using ingredients and less chemical based products that can be harmful. A lot of companies are using the word green as a marketing tactic, however, they don’t legally need to be sustainable.
What are your thoughts on the fashion industry and the environmental/social impacts currently?
The fashion industry is the third most polluting industry in the world behind oil and agriculture. Companies need to stop greenwashing and start making real changes within their companies to produce ethically or they will pay the price in the long run. A global water crisis is looming, with fast fashion as one of the biggest culprits. Companies that learn to produce with minimal water will gain customer respect and still be able to produce once we do reach a state where water supply is low and more expensive. I believe big companies can learn from practices used by upcoming sustainable designers like those we are featuring through Pildora. This is where the necessity for a community comes into play.
You work in encouraging people to ‘re-design’ their lives to be more eco-friendly. Can you tell us a bit about this?
Re-designing your life is an ongoing process that begins with reconnecting to yourself. Through taking a deeper look at yourself, through whatever avenue may be right for you, be it church, yoga, meditation or other you start do develop what I call “inner sustainability.” From that point, you can move to reconnecting with others and looking at the relationships in your life through a common opening that occurs after a reconnection to self. After reconnecting to yourself and others, you look to your relationship with the earth, your presence here and your ecological footprint, but until that moment I think it’s difficult for people to grasp the idea of how or why they need to care about the planet.
What is one piece of advice you would give to our BELLA readers when it comes to being more eco-friendly?
Being eco-friendly is not just about using sustainable products, it is a state of mind that is conscious living. It does not have to be a complete overhaul, it can be a gradual process, through slowly integrating sustainability into different aspects of your life.
Here at BELLA Magazine, our tagline is Beauty Defined by You. How would you define beauty?
Beauty is the freedom to express oneself.
We loved getting to know Christina and learning all about her inspiring work. You can find out more information about her and her work on her website at https://www.pildora.events.