Current Obsession: Armani Beauty Pop-Up Store

Just in time for the holidays, Armani Box, Giorgio Armani’s traveling pop-up store has opened its doors and if you’re looking to get glam or give glam this season, this vibrant store is a must-shop. Located in SoHo, New York’s premiere shopping destination, the boutique highlights the brand’s stunning makeup universe.  I had the chance to scope it out a few days ago and trust me, it’s quite an experience!

With its red and black colors, the Armani Box will surprise you. Italian artist Marcantonio Raimondi Malerba reproduced the gorilla that resides in Mr. Armani’s Milan lounge especially for Armani Box.

This resin gorilla is a gift that came from a movie set. He’s called Uri“. Uri is the store’s emblem. He greets you in the store window and is featured on a limited edition Lip Maestro as well as on the Armani Box gift wrap and shopping bags.


The Armani Box is a sensorial and playful immersion in Giorgio Armani Beauty’s universe. Its visitors will indulge in a unique experience: booking a special moment to have their makeup done by an Armani Face Designer; trying the infamous Armani Glow complexion range and full Armani lip range from the iconic Lip Maestro to the latest Lip Magnet launch; personalizing their makeup products with engraving.

The pop-up store offers a complete digital experience as well: the Connected Mirror (personal video of a makeup session) and a playful photo booth.


The Armani Box New York will sell two exclusive products: Lip Maestro #405 in an exclusive Uri package and an exclusive shade of Rouge d’Armani shade – #606 – complete with Mr. Armani’s signature.

Open now- December 31st 2017. Monday – Saturday: 10am until 8pm Sunday: 11am until 8pm 

490 Broadway 

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