For Brandon, this bag has a more minimalistic contemporary look. It stands out from any standard bag because of its versatility. It's sleek enough to take to work or a night out on the town. With that said, in a matter of seconds, it can transform into a hands free, contemporary backpack. This is a bag that will work for women of all ages, backgrounds, and aesthetics. Though the sample is in black, it could carry any color well and would work for anyone, in any profession. It's your favorite purse that transforms into your favorite backpack.