Veteran Restauranteur Sarid Drory breathes new life into legendary New York restaurant with new menu items, online cheese store, and sidewalk café  

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Renowned French bistro and wine bar – Artisanal Fromagerie – located on Park Avenue in Murray Hill – is now under the direction of veteran restauranteur Sarid Drory, one of the original owners of The Waverly Inn and The Cub Room. He has unveiled plans to make the restaurant a more upscale destination, with an expanded wine and cheese list, a chef’s table in a private room named “The Cheese Cave” and exciting new menu additions including the Fondue Burger with Artisanal’s famous three-cheese fondue. The restaurant will also have a new sidewalk café for spring and summer, as well as live music on Sunday’s, separate late night menu, and online cheese store.

 For over 14 years, Artisanal Fromagerie has served up playful twists to classic French brasserie dishes, with particular emphasis on an outstanding array of artisanal cheese and wine. “We are excited to build on Artisanal’s excellent reputation and head into a new exciting phase,” says Drory, who recently took over previous owner Terrance Brennan. “Our regular customers will be pleased to know we aren’t touching menu favorites like our signature French onion soup, beef tartar – which is considered one of the best in New York City, and our macaroni and cheese which was featured as Time Out’s Best, but they will experience some amazing new menu additions and 18 new creative cocktails.”


The new 12oz Artisanal House Beef Fondue Burger served with Artisanal fondue and specialty sauce is melt-in-your-mouth delicious and the Lobster Roll with butter brioche, fresh leaves and French fries is a welcome addition to the lunch and brunch menu which features five types of fish, five types of burgers, seven types of macaroni and cheese and four sandwiches. The Dover Sole Meuniere with crushed fingerling potatoes and spinach, which was previously only available as a special on Wednesday’s, has by popular demand now become a menu fixture. These new additions join a host of masterful bistro classics and a daily ‘plat du jour’. Artisanal’s highly-skilled mixologist Carlos de Vazquez, who uses a large range of creative seasonal ingredients that supplement the menu, says one of the most popular new cocktails is the Raspberry Mint Julep, which has bourbon whiskey, fresh raspberry juice, Amaro Ramazzotti, mint and freshly squeezed lime juice.

 Since taking the helm, Sarid Drory has expanded Artisanal’s already-generous wine list, which now boasts 600 bottles and 80 wines by the glass, as well as the bar menu which now includes 79 high-end scotches, 50 tequilas, 75 vodkas, 45 bourbons, 45 gins, and six sakes to pair with a variety of cheeses. Artisanal’s knowledgeable staff and head fromager, Charles Mahal, can point out perfect wine pairing for one of the 250 soft and hard artisanal cheeses on offer. A chef’s table in the walk-in “cheese cave”, a temperature and humidity-controlled room where a number of the world’s finest artisanally-made cheeses are aged to optimum ripeness and peak flavor, seats eight people for a six course tasting menu for $185pp. A stunning 65-seat sidewalk café, designed by Sarid Drory, will be revealed in Spring, featuring handmade Parisian furniture from Maison Drucker and decorative flower boxes.

Additionally, there will soon be a separate late night menu added which will be available from 11:00PM to 2:00AM and live jazz music every Sunday during brunch. Drory says interior renovations, which will begin in January, 2016 under the direction of original architect Adam Tihany, will revamp the expansive 160-seat restaurant ahead of a grand reopening next year.

 About Artisanal Fromagerie

Decorated in Art Deco style by renowned architect Adam Tihany – with classic French bistro tables, timber paneling, brass rails and the smell of freshly baked bread wafting in the air – it feels like you’ve arrived in Paris when you walk in Artisanal Fromagerie Bistro’s door. Owned by restaurateur Sarid Drory (who also recently took ownership of Spitzer’s Corner, Fat Baby, Los Feliz and The Derby), Artisanal showcases upmarket French bistro cooking, boasting 250 cheeses and an extensive wine cellar with 600 bottles and 80 glasses on offer. A mural-sized painting, which hung in French restaurants since the 1930’s, presides over the handsome 160-seat space, and vintage gilt mirrors hang from the walls. Artisanal is open daily for breakfast at 6:45am, weekend brunch, lunch, dinner, and late night bites. 

 Located at 2 Park Avenue (on 32nd Street, between Park and Madison) New York, NY 10016.

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