Luxury Women’s Clothing Brand to Open Pop-Up Store in Manhattan’s
SoHo Neighborhood for the Month of November 2014
American fashion designer Ariana Rockefeller, in partnership with Lionesque Group, has announced that she will showcase her namesake brand in a retail pop-up storefront located in SoHo at 498 Broome Street (between West Broadway and Wooster St.) from November 3rd through November 29th. The shop will feature pieces from the Fall/Winter 2014 collection, as well as offer a special sneak peek of Spring/Summer 2015 collection with exclusive samples on display.
“We’re excited to bring this year’s pop-up shop downtown and offer a retail space for the month of November to showcase our current collection,” said Ariana. “The location is the perfect backdrop for the pieces in this collection which were inspired by the vibrant downtown attitude, with the mix of gem tones, sheer details and metallic; while still keeping with the classic silhouettes and feminine cuts that are indicative of the brand.”
The 1,000 square foot pop-up store will feature pieces from Ariana’s current collection including dresses, tops, pants, shorts and skirts. The pieces range from vibrant jewel tones, metallic, neons, to bold patterns including a custom-designed houndstooth print, and the Ariana Rockefeller signature equestrian print in navy and olive. The fall/winter collection upholds Ariana’s commitment to producing a line of beautifully constructed women’s ready-to-wear dresses and separates made from luxurious fabrics that are versatile, comfortable and timeless.
The pop-up shop is located in the heart of SoHo, just around the corner from New York City’s iconic cobblestone streets and centered among shopping destinations including Chanel, Mulberry, Isabel Marant, Barneys, and more. The store is a clean, white-box space with exposed brick, lofted skylight offering beautiful natural light to compliment the white palette and subtle design accents reflective of the Ariana Rockefeller aesthetic.
The Ariana Rockefeller pop-up shop will be open from November 3rd to November 29th from 11am – 7pm (note: the store will close at 3pm on Tuesday, November 4 and also be closed on Thanksgiving, November 27th). For more details, please visit www.arianarockefeller.com.
About Ariana Rockefeller
Ariana Rockefeller is an American lifestyle brand founded in 2011 by Ariana Rockefeller, which debuted to the public with the Fall 2013 fashion collection. Defined by Ariana’s personal style, which she describes as “effortless, classic and comfortable,” the line is an All-American women’s collection of chic separates and versatile dresses. The line pays homage to her heritage as a member of America’s most prominent family, while infusing her own modern style into the brand. Ariana Rockefeller is designed and manufactured in the USA. For more information, please visit www.ArianaRockefeller.com
About Lionesque Group
The Lionesque Group, the pop-up architects™, has produced over 80 pop-up retail experiences in New York City, Los Angeles and the Hamptons. Beginning with the vision of the branded experience, Lionesque Group guides clients throughout the entire lifecycle of the “pop-up experience.” The advisory continues with project management from pre-planning to store opening, and concludes with the merging of Lionesque Group’s knowledge of social media strategy with the company’s deep Rolodex of partners and sponsors. Past projects have been honored with the CLIO Image award for experiential engagement and the New York Design Award for marketing and branded experiences. Visit them at: www.lionesquegroup.com