Celebrated designer Zac Posen brings runway glamour to the table with the debut of his 2nd Limited Edition bottle for Ecco Domani, an Italian Pinot Grigio.
Posen’s creations have graced fashion pages and thrilled Hollywood red carpets for over a decade. In creating the bottle, Posen adapted a print taken directly from his runway collection and designed it to gently cascade down the bottle as softly as the chiffon upon which it was originally printed.
“Summer is the time to make the most of your gatherings no matter how small or informal, so I created a design that inspired celebration in everyday activity,” Posen said. “The festive specks of color in the Confetti Degradé print, seen three dimensionally though the bottle, evoke the same traces of citrus and floral undertones characteristic of Ecco Domani Pinot Grigio and entice you to open the bottle at every occasion.”
The shared history of Zac Posen and Ecco Domani dates back to 2002 when the designer received the inaugural Ecco Domani Fashion Foundation Award, a sponsorship that helped stage his first runway show and began a unique connection between both brands. In 2015, Ecco Domani enlisted Posen to create the wine’s first-ever designer label, which resulted in huge success and made it the fastest selling Pinot Grigio on the market last summer. As Ecco Domani celebrates its 20th Anniversary, both brands are eager to present Posen’s latest creation.
“Zac Posen is the perfect partner to capture the spirit of Ecco Domani’s Pinot Grigio. Whether he is designing a gown, dressing a table for dinner, or redesigning a wine bottle, Zac brings incomparable style to all that he does,” said Courtney O’Brien, Director of Marketing, Ecco Domani. “This season, as wine enthusiasts and summer entertainers look to a crisp and refreshing Pinot Grigio to upgrade everyday occasions, Zac’s iconic design will add glamour to even the most fashionably set tables.”
To celebrate the launch of the Posen-designed Ecco Domani Pinot Grigio, entertaining enthusiasts will be invited to compose summer table settings inspired by the new creation. Once the limited edition bottle hits shelves starting mid-July, fans of Zac Posen and Ecco Domani will be invited to post images of their chicest tablescapes to Instagram using the hashtag #dressedbyZac and tagging @eccodomaniwines. One winner and guest will be selected to attend Zac Posen’s runway show during New York Fashion Week in September.
Posen has also outlined some of his favorite entertaining tips:
* When it comes to summer entertaining, my first tip is to always start by bringing nature to the table. Fresh flowers are essential, along with your imagination to create expression and personalization to the tablescape. Fresh-from-the-farm ingredients always make a huge difference in taste as well.
* Next, head into your garage or basement. Pull out your registry dishes and grandmothers heirlooms and put them to use. There is no day like today to use those beautiful dishes, celebrate today and enjoy every moment of them.
* Keep summer entertaining casual and relaxed. The summer season is a great time to have fun at the dinner table, to relax, to let your hair down. Wine is a great way to set the perfect mood.
* Entertaining is like theater. It should be extremely well planned and rehearsed but when it comes to the event, it should look and feel effortless.