Wolverine, the maker of quality boots since 1883, is celebrating and supporting veterans with the launch of the Wolverine 1000 Mile Limited Edition Coyote Boot.
Wolverine will donate 100% of the limited edition boot sales from November 7-14 to Operation FINALLY HOME, a non-profit organization that builds mortgage free homes for veterans. The boot will be available exclusively on wolverine.com starting November 7. Wolverine will also launch Troop ID by offering veterans a discount on all future wolverine.com purchases.
“Wolverine has been making comfortable and durable work boots for over 130 years,” said Andrew Shripka, vice president of marketing for Wolverine.
“Partnering with Operation FINALLY HOME is a way to show our support for veterans and our customers, builders, who generously offer their time and contacts to build custom homes for veterans. Through donations and discounts, we also hope to give a small token of thanks to veterans, active servicemen and women, and Operation FINALLY HOME for everything they do.”
Operation FINALLY HOME is a national nonprofit organization that was founded in 2005 with the goal of addressing one of the most pressing needs of returning troops: a home to call their own. Their mission is to provide custom-built, mortgage-free homes to wounded, ill and injured veterans, the widows of fallen and their families, creating a solid foundation for them to move forward in their lives. Operation FINALLY HOME partners with corporate sponsors, builder associations, builders, developers, individual contributors and volunteers in local communities across the United States to accomplish their mission.
“We appreciate when great companies like Wolverine step up to support our heroes and their families,” said Rusty Carroll, Executive Director, Operation FINALLY HOME. “What a better way to honor our veterans during the week of Veterans Day than to purchase a pair of American-made boots with proceeds helping to ensure that no one gets left behind when it comes to housing.”
The Wolverine 1000 Mile Limited Edition Coyote Boot is handcrafted in the USA in homage to traditional military boot style and those who have served in them. Based on the Original 1000 Mile boot pattern from 1914, the limited edition boot is monochromatic from top to bottom, featuring a Vibram rubber outsole and Horween Natural Marine flesh-out leather, both in a custom coyote color. Marine boots in World War II were made with the same leather, designed to be used flesh side out and unlined because the material was soft enough that the boots could be worn without socks.
This was highly advantageous for Marines in desert areas as they were able to easily empty their boots of sand, reducing blisters and increasing comfort. The boot also features Goodyear Welt construction so that the boot can be resoled and worn for years to come. Speed hooks and full coyote laces complete the look of a military inspired boot with contemporary styling.
Troop ID, part of ID.me, was founded by U.S. Army combat veteran Blake Hall, driven by the goal of improving online identity verification for military personnel. The company provides digital identity cards for American military service members and veterans to allow them to establish their credentials online. Wolverine will offer discounts to veterans through the Troop ID verification process.
The limited edition 1000 Mile Coyote boot is available exclusively on wolverine.com starting on November 7. 100% of sales from this boot from November 7 to 14, 2017 will be donated to Operation FINALLY HOME.
For more details visit wolverine.com/heritage.