Lisa Shaller-Goldberg

New Yorker Lisa Shaller-Goldberg is the founder and creative director of Minnie Rose, a renowned fashion brand recognized around the world and coveted by A-list clientele.

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Known as just “Shaller” for many years as the woman behind Juicy Couture, this design whiz was responsible for propelling Juicy into the pop culture stratosphere making the brand a global phenomenon. After her years at the company, armed with an arsenal of brand-building experience and a proven track record for spotting the next big trend, Shaller-Goldberg launched her own luxury lifestyle brand. Minnie Rose, named after her two grandmothers, transformed the cashmere industry. The once winter-only staple is now a year-round must-have and includes a multitude of well-known fans, including Oprah Winfrey, supermodel Alessandra Ambrosio, Molly Sims, Kate Middleton, Charlize Theron, and Reese Witherspoon, to name a few.

This New York fashion maven shares her top 9 things for life in NYC …

1. Best thing about living in NYC?

The energy! There’s always something new popping up to keep me interested and the people constantly fuel my creativity. 

2. Favorite restaurant?

Freemans on the Lower East Side is great. I love that it’s tucked away and their mac and cheese is an absolute must-have if you are in the mood for a splurge. Sant Ambroeus on Lafayette is also great for grabbing lunch or dinner after shopping in Soho.

3. Favorite neighborhood?

I love the Lower East Side because it has so much character and charm. It reminds me of old-school New York. 

4. The best part of my job is…

Being surrounded by amazing colors of cashmere all day and obviously, designing gorgeous sweaters every season.

5. A visit to New York isn’t complete until…

You take a walk through the West Village, spend an afternoon at the Metropolitan Museum of Art, and head to Barney’s, of course! 

6. Subways or cabs?
Uber

7. Best advice you’ve ever received?

To open my own business!

8. Your one “must-have” beauty item?

I love Smith and Cult’s nail polishes right now – the shades are really interesting.

9. What’s your definition of beauty?
There’s nothing more beautiful than a girl with confidence and a killer smile.

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