Finally, summertime is within reach, and the women of New York City are craving vibrant footwear to top off their warm-weather outfits. Schutz at 655 Madison Avenue delivers, whether the goal is to achieve color, height, comfort, or just a design that’s unlike what anyone else is wearing.
Last week, Schutz celebrated the launch of its summer collection by throwing a party for shoppers. A purely summer atmosphere was evoked with models dressed for the beach, glasses of Champagne, delectable mini-cupcakes and a DJ spinning tunes. Stepping inside the store made customers visualize attending that BBQ or poolside mixer, and yearn to find the perfect shoe for their grand entrance.
There are a wide range of styles to choose from, such as heels, flats, wedges and sneakers. So the only question is: what message does the wearer want to send? No matter one’s personal taste, all Schutz fans seem to be alike in that each is on-trend and well-versed in the fashion industry. Store manager Jeannine Signorelli explains, “The Schutz girl is fun, sexy and goes into work or out to dinner confident with what she’s wearing – because she has our shoes on.”
In order to appeal to a diverse clientele, Schutz designs tend to focus on four main themes for inspiration: color, romance, ethnicity and punk rock. The 2014 summer collection hits all of these notes. Some standouts are the gladiator sandal in many varieties including both wide and narrow fits, as well as comfy slip-on sneakers in bright hues.
Signorelli believes what sets Schutz apart is a combination of product, price and service. “Our brand is so unique. I don’t think there’s really anything else out there like it,” she says. “And who else has a colorful pump at $200? That’s such a great product at a reasonable price. Plus the service makes shopping an experience. It feels like a family when customers come in. I think that’s why Schutz is going to see such an expansion within the United States market.”
All Schutz shoes are made in Brazil and genuine leather is a trademark. One great characteristic about this footwear is that it can be rocked at any occasion, to make a casual outfit pop or compliment a formal look.
Every single shoe at the Madison location is new, arriving in the states just a few days ago, and they’re already flying off the shelves. Fortunately, the store is constantly revamping their offerings and showcasing different products, so shoppers should stop in anytime to get their summer on!