Andrea is a passionate communicator and entrepreneur who in 2009 founded Victory Public Relations as an effective PR solution for up-and-coming health and beauty brands. Her understanding of the media, attention to relationships, and ability to identify trends has powered countless exciting campaigns for her clients. Currently Andrea oversees strategy for some of the most innovative beauty brands and medical experts in New York City and beyond.
BELLA recently chatted with this busy entrepreneur about biz and beauty…
How and why did you start in the Public Relations business?
I got my start in PR in a roundabout way. I majored in English and minored in political science with the intention of becoming a lawyer. But after a few different experiences including one particularly memorable internship in a law firm on Long Island, I realized that pursuing that path wasn’t right for me.
When I graduated from college I landed a job at my local newspaper The Long-Islander, which was one of the most incredible experiences I think a fresh faced college graduate could have. There I was a beat reporter and each day was so different from the next. From there I was hired by the Suffolk County Police Department where I was very proud to be in the first class of civilian employees to comprise the department’s Public Information Office. Essentially my colleagues and I worked as a touchstone between the media and the police department. At that point I was in my mid 20s and I knew in my heart that I wanted to be in New York City. I took some advice from colleagues and applied for some positions in PR. When I was hired at my first PR job I really didn’t have any hard PR experience but it absolutely didn’t matter. I loved everything about it. I am lucky in the sense that I have loved all of my jobs, but I realized that what I loved about each of my prior jobs (waitressing and retail included!) had more to do with the people I worked with than the actual job. This was different. Although I made some great relationships at that job, I never before felt so energized and impassioned by the actual work I was doing. It was transformational.
What has been your favorite moment to date?
There have been so many amazing moments, and 2017 was a banner year for us. However, if I had to choose, I’d say it was when we had a milestone media placement nearly fall apart on us – despite following every PR rule and using all of our most trusted PR tools, basically doing everything right.
We realized that what we really needed to do was throw away the playbook and rewrite some of the rules, and only then did the work come together even better than we had imagined. Doing that not only led to a spectacular win for our client and ourselves, it also forced us off that hamster wheel and into some worthy risks that we might not have taken before.
My Beauty and Fashion Must-haves…
My biggest beauty must have is a great haircut! The power of a good haircut to frame your face and uplift you is something that cannot be overstated. I believe this so strongly that I travel from NJ to Long Island to get my hair cut which can literally take a full day. But it’s so worth it.
I also really love the Reverse regimen from Rodan + Fields which was a miracle for my postpartum, sleep-deprived skin and I’ve never looked back. These days my working mom uniform relies heavily on awesome high waisted jeans and some of my favorites are from J. Crew (particularly their Toothpick style!) and 7 For All Mankind (it’s like I’m in high school all over again!).
Confidence. I have observed that the most beautiful people all seem at ease and comfortable in their own skin, no matter what.
I am happiest when…
I’m spending time with my precious sons and my wonderful husband after doing the work that I love. My children are little and between my work schedule and my husband’s work schedule, the days are hectic. The moments we spend together not really doing anything noteworthy, just going about the normal things that round out the day, like getting ready in the morning or having dinner and baths in the evening are incredibly special. I am at my happiest just enjoying all the little things my sons do – five year olds and two year olds are absolutely hysterical – and laughing about it with my husband.
Samacicia Mullan ended our chat with some sage advice, she recently heard that the reason time seems to pass more quickly when we’re adults is because as adults, we stop having new experiences. As working parents can relate – it’s so easy to get caught up in the hamster wheel of life. Resisting that is the key not only to professional growth, but personal fulfillment, too.
To learn more about Andrea and Victory PR, visit VictoryPublicRelations.com!
By Vanessa Coppes