By Laura Camerlengo
Shannon Limeburner, a Hamptons-devotee and up-and-coming swimwear designer, tells BELLA NYC why New York’s favorite vacation retreat was the ideal spot to launch her eponymous label.
Tell us about your Hamptons connection.
I have been a resident of New York City for 15 years and part-time resident of Wainscott for seven. I moved out to the Hamptons as I was initially conceiving my swimwear line.
Why the Hamptons?
I moved to the Hamptons because I had friends that had worked here, and they told me it was a great place for networking. There’s a great sense of community in the Hamptons. Most of the year-round locals know me and love my designs. I’ve been able to sell my designs at trunk shows and the East Hampton boutique Blue and Cream carries my collection. I also receive a lot of special orders.
How did you know you wanted to design swimwear?
After graduating from Savannah College of Art and Design with a degree in fashion design, I went to work in the fashion industry. I worked for Calvin Klein, Luca Luca, Hugo Boss and others, but eventually realized it my heart wasn’t in my work. I grew up along the Connecticut shoreline, and have always had a knack for anything beach related; I love swimwear and have endless ideas. I finally decided to pursue my dream in 2011.
What inspires your collections?
My background and musical tastes inspire my designs. I was born and raised in a preppy beach town, but I also hard corehard-core rock and roll music. These worlds collide in my swimwear line. There are stripes and polka dots, which are nods to preppy styles, but a little bad girl attitude with the addition of chain and leather accents. I find having this duality makes my designs versatile, which is important to me. I don’t want to appeal to any “one type” of girl. I want all women to enjoy my pieces and feel good wearing them.
What’s next for Shannon Limeburner swimwear?
I added beach bags and accessories for summer 2014, which debut this month. Proceeds from one of the bags benefit Orphaned Starfish, an organization that helps orphans throughout Latin America develop vocational skills. ShannonLimeburner.com