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Friday night, guests sipped champagne while throwing back the occasional Jell-O shot as they viewed Cynthia Rowley’s F/W 15 digital runway show which went live earlier that afternoon.

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The event, which was held in Cynthia Rowley’s soon-to-be new headquarters on Morton St. in NYC (opening in March) was filled with smoke and lights resembling the collection video, which guests had the opportunity to recreate in the interactive photo booth.  Those looking to take the perfect selfie headed to the bathroom which was decorated from floor to ceiling in brightly colored streamers, pom-poms and glitter and tons of confetti!

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Celebrity guests included Zosia Mamet (Girls), Kathrine Herzer (Madam Secretary), Jessica Pimental (Orange is the New Black), Jenette McCurdy, Rocsi Diaz, bloggers Natalie Suarez of Natalie Off Duty, Krystal Bick of This Time Tomorrow, Annabelle Fleur of Viva Luxury and more

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Vie the collection here:

Photo credit: William Eadon

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