Current Obsession: Huda Beauty

Huda Beauty, the Dubai-based cosmetics line founded by makeup artist-turned global entrepreneur Huda Kattan is making some pretty impressive strides with an expansion into over 100 Sephora inside JCPenney stores nationwide.

Since launching in 2013, Huda Beauty has had several top performing products at Sephora, including the 3D Highlighter Palette, Liquid Matte Lipsticks and Lip Strobes, and is currently leading their lash category, making this partnership a logical next step.

If you haven’t tried Huda Beauty yet, now’s the time to grab some of the coveted beauty stash. The Lip Strobes are truly obsession-worthy!

Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands. Beginning as a blog in 2010, Huda Beauty has fast become the number one beauty Instagram account in the world with 21 million followers, and is currently ranked the 66th most followed account on Instagram.

Huda launched Huda Beauty into Sephora in the Dubai Mall in 2013 with a collection of false eyelashes, and has since expanded the range to include a vast array of lip, eye and cheek products. Visit JCPenney.com to find a Sephora inside JCPenney store near you.

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